Company History

Total Nutrition Center is the Original Vitamix Australian Distributor. Total Nutrition Center have been selling Vitamix products for over 15 years.

Total Nutrition Center was founded in 1995 by Tom Nicholas. Total Nutrition Center is the international name for the Vitamix machine. Tom was a health visionary and first saw the amazing Vitamix machine at a trade show in Houston, Texas. He immediately realized the machines amazing health benefits and selling potential in the Australian marketplace. He quickly raced a Vitamix machine back to his wife 'Leah' in Australia and they began selling Vitamix products soon after.

Total Nutrition Center is still a family run and operated business. Customers may even be lucky enough to still catch Tom demonstrating the Vitamix machine at one of many Trade Shows Australia wide each year. When a customer buys Vitamix product through Total Nutrition Center- they get the satisfaction in knowing they are dealing with the original, most experienced Vitamix dealer in Australia. Unlike any other Vitamix reseller Total Nutrition Center is an authorised repair/service centre and provide up to date health/nutrition/recipe information for their customers. 

In 2010 Vitamix Corporation streamlined their importations to Peter McInnes Pty Ltd. For over fifty years Peter McInnes Pty Ltd has been committed to bringing to market high quality, reliable and stylish world class products that inspire. Thier heritage is predominately based in kitchen and homewares with inspiring brands such as KitchenAid, Profiline, Vitamix, Zero Japan, Superware, Cameo Chinaware, Pourfect and Gladiator Garageworks.

Vitamix Corporation History

In the early 1920s, the founder of Vitamix, W.G. Barnard was a self-taught salesman of "modern" home products. In 1937, he introduced an all-new product--the blender--to his line. This was the very first Vitamix machine.

When television made its debut in 1949, his son Bill immediately recognized this new medium as the perfect way for W.G. ("Papa") to demonstrate the new and improved Vitamix machine to hundreds of homemakers at the same time. He booked a 30-minute time slot on WEWS-TV in Cleveland and created the first-ever direct response commercial. This commercial, which ran for several years in many markets, made the blender a household word. A copy of this early infomercial holds a special place in the Direct Marketing Association archives.

Today, Vitamix has been in business nearly 90 years and continues to grow. Much has changed, but much has remained the same. New products are introduced nearly every year, but every Vita-Mix product, both commercial and household, is still built at the word headquarters in Cleveland, Ohio. Vitamix is still family-owned and operated, and the company is still firmly focused on the importance of quality and customer service.

In 2009, Jodi (Barnard) Berg became president of Vitamix and John Barnard assumed the role of Executive Chairman and CEO. Under Jodi and John’s guidance, Vitamix will continue to give customers and industry partners the highest quality equipment, while remaining true to traditional Vitamix values and heritage.

Vitamix will remain true to its mission:

To be the Best Blending Equipment Company in The World.

Click below to see Papa Barnard's first ever Vitamix Demonstration in 1949.